January 4, 2024 - Introduced by Representatives Swearingen, Green, C.
Anderson
, Baldeh, Dallman, Myers, Ohnstad, Sinicki, Subeck and Steffen,
cosponsored by Senators Feyen, Ballweg and Wanggaard. Referred to
Committee on Jobs, Economy and Small Business Development.
AB910,1,4 1An Act to renumber 139.75 (1); to amend 139.76 (1); and to create 139.75 (1d),
2139.75 (1p), 139.75 (5u), 139.75 (6c), 139.75 (6g), 139.75 (9w), 139.76 (1e),
3139.775, 139.795 and 139.815 of the statutes; relating to: remote sellers of
4cigars and pipe tobacco.
Analysis by the Legislative Reference Bureau
This bill prohibits a person from making remote retail sales of cigars or pipe
tobacco unless the person obtains a remote retail seller permit from the Department
of Revenue; uses an independent, third-party age verification service to determine
whether prospective buyers are 21 years of age; and satisfies certain other
requirements specified in the bill, including, in certain circumstances, collection of
the state sales and use tax. Under the bill, a “remote retail sale” of cigars or pipe
tobacco is a sale for which a consumer submits an order while not in the physical
presence of the seller or for which a consumer is not in the physical presence of the
seller when obtaining possession of the cigars or pipe tobacco. The bill also requires
a person to obtain a remote retail seller permit from DOR for each place of business
at which the person engages in the business of a remote retail seller. Remote retail
sellers must file a report and certain other forms specified in the bill with DOR each
month, and must pay to DOR the tobacco products tax incurred by the deadline for
filing those materials. The bill also specifies requirements regarding the calculation
of the tobacco products tax imposed on remote retail sales of cigars and pipe tobacco.
Under current law, a person who brings or causes to be brought into the state
tobacco products for the purpose of selling the tobacco products is a tobacco products

distributor and must obtain a permit from DOR to engage in that business. Current
law requires distributors to file monthly returns with DOR, and must pay to DOR
the tobacco products tax incurred by the deadline for filing those returns.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB910,1 1Section 1. 139.75 (1) of the statutes is renumbered 139.75 (1h).
AB910,2 2Section 2. 139.75 (1d) of the statutes is created to read:
AB910,2,43 139.75 (1d) “Actual cost” means the price paid by a remote retail seller for a
4product.
AB910,3 5Section 3. 139.75 (1p) of the statutes is created to read:
AB910,2,76 139.75 (1p) “Cigar” means any roll of tobacco wrapped in leaf tobacco or in any
7substance containing tobacco but does not include a cigarette.
AB910,4 8Section 4. 139.75 (5u) of the statutes is created to read:
AB910,2,119 139.75 (5u) “Pipe tobacco” means any tobacco that, because of its appearance,
10type, packaging, or labeling, is suitable for use and likely to be offered to or purchased
11by consumers as tobacco to be smoked in a pipe.
AB910,5 12Section 5. 139.75 (6c) of the statutes is created to read:
AB910,2,1413 139.75 (6c) “Remote retail sale” means any sale of cigars or pipe tobacco to a
14consumer that satisfies any of the following:
AB910,2,1815 (a) The consumer submits the order for the sale by telephone, a method of voice
16transmission, mail, or the Internet or other online service, or the seller is otherwise
17not in the physical presence of the buyer when the order or request for purchase is
18made.
AB910,3,4
1(b) The cigars or pipe tobacco are delivered to the buyer by common carrier,
2private delivery service, or other method of remote delivery, or the seller is not in the
3physical presence of the buyer when the buyer obtains possession of the cigars or pipe
4tobacco.
AB910,6 5Section 6. 139.75 (6g) of the statutes is created to read:
AB910,3,76 139.75 (6g) “Remote retail seller” means a person located inside or outside of
7this state who makes remote retail sales.
AB910,7 8Section 7. 139.75 (9w) of the statutes is created to read:
AB910,3,109 139.75 (9w) “Stock keeping unit number” means a unique identifier assigned
10by a distributor or remote retail seller to a product to track inventory.
AB910,8 11Section 8. 139.76 (1) of the statutes is amended to read:
AB910,4,812 139.76 (1) An excise tax is imposed upon the sale, offering or exposing for sale,
13possession with intent to sell or removal for consumption or sale or other disposition
14for any purpose of tobacco products by any person engaged as a distributor of them
15at the rate, for tobacco products, not including moist snuff and vapor products, of 71
16percent of the manufacturer's established list price to distributors without
17diminution by volume or other discounts on domestic products and, for moist snuff,
18at the rate of 100 percent of the manufacturer's established list price to distributors
19without diminution by volume or other discounts on domestic products. The tax
20imposed under this subsection on cigars shall not exceed an amount equal to 50 cents
21for each cigar. On products imported from another country, not including moist snuff
22and vapor products, the rate of tax is 71 percent of the amount obtained by adding
23the manufacturer's list price to the federal tax, duties and transportation costs to the
24United States. On moist snuff imported from another country, the rate of the tax is
25100 percent of the amount obtained by adding the manufacturer's list price to the

1federal tax, duties, and transportation costs to the United States. The tax attaches
2at the time the tobacco products are received by the distributor in this state, except
3that for cigars and pipe tobacco sold by a remote retail seller, the tax attaches at the
4time the remote retail seller makes a remote retail sale of cigars or pipe tobacco to
5a consumer
. The tax shall be passed on to the ultimate consumer of the tobacco
6products. All tobacco products received in this state for sale or distribution within
7this state, except tobacco products actually sold as provided in sub. (2), shall be
8subject to such tax.
AB910,9 9Section 9. 139.76 (1e) of the statutes is created to read:
AB910,4,1510 139.76 (1e) The tax under sub. (1) imposed on cigars and pipe tobacco sold by
11remote retail sellers shall apply to the actual cost of the cigars and pipe tobacco to
12the remote retail seller, or if the actual cost is not available, the average of the actual
13cost to the remote retail seller of cigars or pipe tobacco identified by the same stock
14keeping unit number as the cigars or pipe tobacco over the 12 months before January
151 of the year in which the sale occurs.
AB910,10 16Section 10. 139.775 of the statutes is created to read:
AB910,4,18 17139.775 Records, reports, and returns of remote retail sellers. (1) A
18remote retail seller shall keep all records of remote retail sales.
AB910,4,21 19(2) A remote retail seller shall file a report with the department no later than
20the 15th day of each month identifying the total quantity, date, and dollar value of
21all remote retail sale shipments made during the preceding month.
AB910,5,3 22(3) A remote retail seller that does not hold a distributor permit under s. 139.79
23shall file a return described under s. 139.77 (1) on a form prescribed by the
24department and shall report on the return the quantity and actual cost of each cigar
25or pipe tobacco product shipped or transported to consumers during the preceding

1month and any other information required by the department. The department may
2require remote retail sellers to electronically file returns required under this
3subsection.
AB910,5,5 4(4) A remote retail seller shall at the time of filing a return required under sub.
5(3) pay to the department the taxes incurred in the preceding month.
AB910,11 6Section 11. 139.795 of the statutes is created to read:
AB910,5,11 7139.795 Permits; remote retail seller. (1) No person may engage in the
8business of a remote retail seller at any place of business, including a legal location
9in any state at which records are kept or accessed by the remote retail seller, unless
10that person has filed an application for and obtained a permit from the department
11to engage in that business at such place.
AB910,5,12 12(2) Section 139.34 (1) (b) to (f) and (9) applies to the permit under this section.
AB910,12 13Section 12. 139.815 of the statutes is created to read:
AB910,5,15 14139.815 Remote retail sales. No person may make remote retail sales to
15consumers unless all of the following apply:
AB910,5,16 16(1) The person obtains a remote retail seller permit under s. 139.795.
AB910,5,20 17(2) If the person's annual gross sales into this state exceed $100,000 in the
18previous calendar year, the person registers with the department and collects the
19taxes administered under s. 77.52 or 77.53 on sales sourced to this state under s.
2077.522 for the entire current calendar year.
AB910,5,21 21(3) The person collects and remits the tax under s. 139.76.
AB910,6,2 22(4) The person uses an independent, 3rd-party age verification service that
23compares information available from a commercially available database or
24aggregate of databases that are regularly used by government agencies and business
25for age and identity verification to determine whether a prospective buyer is 21 years

1of age based on the personal information provided by the prospective buyer during
2the ordering process.
AB910,6,6 3(5) If the person calculates the amount of tax incurred under s. 139.76 by using
4the average of the actual cost to the remote retail seller of cigars or pipe tobacco
5identified by the same stock keeping unit numbers over the 12 months before
6January 1 of the year of sale, the person does all of the following:
AB910,6,97 (a) Annually, no later than December 31, provides to the department a list
8containing the average actual costs and stock keeping unit number of each cigar or
9tobacco product that the person offers for sale.
AB910,6,1410 (b) If the person offers a cigar or tobacco product that is not represented on the
11list described in par. (a), by the end of the quarter in which the person first offers the
12product, the person provides the department with an updated list that includes the
13stock keeping unit number of the product and the actual cost first paid for the
14product.
AB910,13 15Section 13. Effective date.
AB910,6,1616 (1) This act takes effect on January 1, 2025.
AB910,6,1717 (End)
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