AB40-ASA1,1074,2522 (e) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale of fermented
23malt beverages that have been manufactured on the brewery premises or on other
24premises of the brewer for on-premise consumption by individuals at the brewery
25premises or an off-site retail outlet established by the brewer.
AB40-ASA1,1075,5
1(f) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale to individuals
2of fermented malt beverages, in original unopened packages or containers, that have
3been manufactured on the brewery premises or on other premises of the brewer for
4off-premise consumption by individuals, if the sale occurs at the brewery premises
5or at an off-site retail outlet established by the brewer.
AB40-ASA1,1075,126 (g) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale of fermented
7malt beverages, for on-premise consumption or for off-premise consumption in
8original unopened packages or containers, that have been manufactured on another
9brewery premises in this state if the fermented malt beverages have been purchased
10by the brewer from a wholesaler holding a permit under s. 125.28 or from another
11brewery located in this state that manufactures 300,000 or less barrels of beer in a
12calendar year.
AB40-ASA1,1075,1813 (h) Notwithstanding ss. 125.04 (9) and 125.09 (1), the retail sale of intoxicating
14liquor, for on-premise consumption by individuals at the brewery premises or an
15off-site retail outlet established by the brewer, if the brewer held, on June 1, 2011,
16a license or permit authorizing the retail sale of intoxicating liquor and if the
17intoxicating liquor has been purchased by the brewer from a wholesaler holding a
18permit under s. 125.54.
AB40-ASA1,1075,2019 (i) The provision of free taste samples on the brewery premises, at an off-site
20retail outlet established by the brewer, or as authorized under s. 125.33 (12).
AB40-ASA1,1075,2321 (j) The ownership, maintenance, or operation of places for the sale of fermented
22malt beverages at the state fair park or on any county fairgrounds located in this
23state.
AB40-ASA1, s. 2604fk 24Section 2604fk. 125.29 (3m) of the statutes is created to read:
AB40-ASA1,1076,2
1125.29 (3m) Sales to retailers. (a) Except as provided in pars. (b) and (c), no
2brewer may sell fermented malt beverages to a retail licensee.
AB40-ASA1,1076,83 (b) A brewer that manufactures 300,000 or less barrels of fermented malt
4beverages in a calendar year from all locations may sell, ship, transport and deliver
5to retailers, from the brewery premises, fermented malt beverages, in original
6unopened packages or containers, that have been manufactured on the brewery
7premises, if the brewer complies with the requirements in ss. 125.33 and 125.34, as
8applicable, to the same extent as if the brewer were a wholesaler.
AB40-ASA1,1076,169 (c) If a wholesaler that has been granted distribution rights by a brewer for a
10brand in a designated sales territory is unable to service the designated sale territory
11for any reason, including the discontinuation of the wholesaler's distribution rights,
12bankruptcy, or criminal prosecution of the wholesaler in connection with operation
13of the wholesaler, and the reason is not the result of an action by the brewer, then a
14brewer shall be allowed, for a period of not more than one year, to sell or ship any
15brand of fermented malt beverages to retailers located in the wholesaler's designated
16sales territory.
AB40-ASA1, s. 2604fm 17Section 2604fm. 125.29 (4) of the statutes is repealed.
AB40-ASA1, s. 2604fo 18Section 2604fo. 125.29 (6) of the statutes is repealed and recreated to read:
AB40-ASA1,1076,2519 125.29 (6) Restaurants. A brewer may operate a restaurant on the brewery
20premises and at an off-site retail outlet established by the brewer. A brewer may not
21hold a restaurant permit for the operation of a restaurant at any other location except
22that a brewer may possess or hold an indirect interest in a Class "B" license for not
23more than 20 restaurants in each of which the sale of alcohol beverages accounts for
24less than 60 percent of the restaurant's gross receipts if no fermented malt beverages
25manufactured by the brewer are offered for sale in any of these restaurants.
AB40-ASA1, s. 2604fq
1Section 2604fq. 125.295 (2) (a) 6. c. of the statutes is amended to read:
AB40-ASA1,1077,22 125.295 (2) (a) 6. c. A wholesaler's license permit issued under s. 125.28.
AB40-ASA1, s. 2604fs 3Section 2604fs. 125.30 (1) of the statutes is amended to read:
AB40-ASA1,1077,154 125.30 (1) The department shall issue out-of-state shippers' permits which,
5except as provided in s. 125.34 (6) (c) sub. (4), authorize the permittee to ship
6fermented malt beverages only to holders of a wholesaler's license permit issued
7under s. 125.28. Except with respect to any shipment from a warehouse in an
8adjoining state by a wholesaler issued a wholesale license permit under s. 125.28 (1)
9(b), no person may receive fermented malt beverages in this state which have been
10directly shipped from outside this state by any person other than the holder of a
11permit issued under this section. Subject to s. 125.34 (2) and (6) (c), all shipments
12of fermented malt beverages to a wholesaler of fermented malt beverages in this
13state, whether shipped to the wholesaler from inside this state or from outside this
14state, shall be unloaded in, physically at rest in, and only then distributed from the
15wholesaler's warehouse in this state.
AB40-ASA1, s. 2604fu 16Section 2604fu. 125.30 (3) of the statutes is amended to read:
AB40-ASA1,1078,317 125.30 (3) Out-of-state shippers' permits may be issued only to a person who
18holds a valid certificate issued under s. 73.03 (50) and , who is qualified under s.
19125.04 (5), who does not maintain an office or street address in this state, and who
20is the primary source of supply for the brand of fermented malt beverages. An
21out-of-state shipper's permit may not be issued to a person determined by the
22department to be primarily engaged in wholesale or retail sales in another state
.
23Notwithstanding s. 125.04 (5) (a), natural persons obtaining out-of-state shippers'
24permits are not required to be residents of this state. Notwithstanding s. 125.04 (5)
25(a) 5., a person is not required to complete a responsible beverage server training

1course to be qualified for a permit under this section. Notwithstanding s. 125.04 (6),
2corporations or limited liability companies obtaining out-of-state shippers' permits
3are not required to appoint agents.
AB40-ASA1, s. 2604gd 4Section 2604gd. 125.30 (4) of the statutes is created to read:
AB40-ASA1,1078,125 125.30 (4) An out-of-state brewer that manufactures 300,000 barrels or less
6of fermented malt beverages in a calendar year from all locations and that holds an
7out-of-state shipper's permit may sell and ship fermented malt beverages directly
8to retail licensees if the out-of-state brewer registers with the department, files
9whatever periodic reports with the department as the department may require, and
10complies with the requirements in ss. 125.33 and 125.34, as applicable, to the same
11extent as if the out-of-state brewer were a wholesaler holding a permit under s.
12125.28.
AB40-ASA1, s. 2604ge 13Section 2604ge. 125.31 of the statutes is repealed.
AB40-ASA1, s. 2604gfe 14Section 2604gfe. 125.32 (3) (c) of the statutes is amended to read:
AB40-ASA1,1078,1915 125.32 (3) (c) Hotels and restaurants the principal business of which is the
16furnishing of food and lodging to patrons, bowling centers, movie theaters, indoor
17horseshoe-pitching facilities, curling clubs, golf courses and golf clubhouses may
18remain open for the conduct of their regular business but may not sell fermented
19malt beverages during the hours specified in par. (a).
AB40-ASA1, s. 2604gfg 20Section 2604gfg. 125.32 (3m) (h) of the statutes is created to read:
AB40-ASA1,1078,2121 125.32 (3m) (h) A movie theater.
AB40-ASA1, s. 2604gg 22Section 2604gg. 125.33 (1) (a) of the statutes is amended to read:
AB40-ASA1,1079,623 125.33 (1) (a) Except as provided in this section and ss. s. 125.295 and 125.31,
24no brewer, brewpub, or wholesaler may furnish, give, lend, lease, or sell any
25furniture, fixtures, fittings, equipment, money, or other thing of value to any campus

1or Class "B" licensee or permittee, or to any person for the use, benefit, or relief of any
2campus or Class "B" licensee or permittee, or guarantee the repayment of any loan
3or the fulfillment of any financial obligation of any campus or Class "B" licensee or
4permittee. Such actions may not be taken by the brewer, brewpub, or wholesaler
5directly or indirectly, or through a subsidiary or affiliate corporation or limited
6liability company, or by any officer, director, stockholder, partner, or member thereof.
AB40-ASA1, s. 2604gk 7Section 2604gk. 125.33 (7) (a) 1. a. of the statutes is amended to read:
AB40-ASA1,1079,108 125.33 (7) (a) 1. a. Receive, purchase, or acquire fermented malt beverages from
9any licensee, or wholesale permittee or from any brewpub acting under authority of
10s. 125.295 (1) (g), except for cash or credit for a period of not more than 15 days.
AB40-ASA1, s. 2604gm 11Section 2604gm. 125.33 (7) (a) 1. b. of the statutes is amended to read:
AB40-ASA1,1079,1612 125.33 (7) (a) 1. b. Receive, purchase, or acquire fermented malt beverages from
13any licensee or wholesale permittee, or from any brewpub acting under authority of
14s. 125.295 (1) (g), if at the time of the receipt, purchase, or acquisition he or she is
15indebted to any licensee, wholesale permittee, or brewpub for fermented malt
16beverages received, purchased, acquired, or delivered more than 15 days earlier.
AB40-ASA1, s. 2604go 17Section 2604go. 125.33 (7) (c) of the statutes is amended to read:
AB40-ASA1,1079,2518 125.33 (7) (c) Wholesalers and brewpubs holding retail licenses and permits
19Brewpubs. For purposes of this subsection, a person holding both a fermented malt
20beverage wholesale license and a fermented malt beverage retail license is deemed
21a fermented malt beverage retailer.
For purposes of this subsection, a brewpub,
22when acting under authority of a retail license with respect to fermented malt
23beverages not manufactured by the brewpub, is deemed a fermented malt beverages
24retailer. This paragraph does not affect any provision of this subsection with respect
25to a brewpub acting under authority of s. 125.295 (1) (g).
AB40-ASA1, s. 2604gq
1Section 2604gq. 125.33 (9) of the statutes is amended to read:
AB40-ASA1,1080,82 125.33 (9) Campuses and retailers to purchase from wholesalers. Except as
3provided in s. ss. 125.29 (3m) (b) and (c), 125.295 (1) (g), and 125.30 (4), no campus
4or retail licensee or permittee may purchase or possess fermented malt beverages
5purchased from any person other than a wholesaler holding a license permit under
6this chapter for the sale of fermented malt beverages. Any person who violates this
7subsection may be fined not more than $10,000 or imprisoned for not more than 9
8months or both.
AB40-ASA1, s. 2604gs 9Section 2604gs. 125.33 (10) (a) 3. of the statutes is amended to read:
AB40-ASA1,1080,2110 125.33 (10) (a) 3. "Successor wholesaler" means any wholesaler who enters into
11an agreement, whether oral or written, to obtain a supply of a brand of fermented
12malt beverages that is a discontinued brand, or otherwise acquires the right to act
13as a wholesaler for a discontinued brand,
from a brewer, brewpub, brewer's agent,
14brewpub's agent, or holder of an out-of-state shipper's permit after the brewer,
15brewpub, brewer's agent, brewpub's agent, or holder of an out-of-state shipper's
16permit has terminated, cancelled, or failed to renew an agreement, whether oral or
17written, with a terminated wholesaler to supply that same brand of fermented malt
18beverages
for purposes of selling the discontinued brand in a specifically defined
19territory, if the discontinued brand was sold by a terminated wholesaler in any
20portion of this same territory at a time immediately before the brand of fermented
21malt beverages became a discontinued brand
.
AB40-ASA1, s. 2604gu 22Section 2604gu. 125.33 (11) of the statutes is amended to read:
AB40-ASA1,1081,423 125.33 (11) Source of fermented malt beverages. (a) Subject to s. 125.34 (3),
24no wholesaler who holds a retail license issued under this chapter authorized to
25make retail sales under s. 125.28 (1) (e)
may sell a brand of fermented malt beverages

1to another a retail licensee unless the wholesaler has an agreement for general
2wholesale distribution of that brand of fermented malt beverages with the brewer,
3brewpub, brewer's agent, brewpub's agent, or holder of an out-of-state shipper's
4permit supplying that brand.
AB40-ASA1,1081,125 (b) If a wholesaler who holds a retail license issued under this chapter violates
6par. (a), any other wholesaler aggrieved by such violation or the brewer or brewpub
7may bring an action against such wholesaler in any court of competent jurisdiction
8for damages sustained by the aggrieved wholesaler or the brewer or brewpub as a
9consequence of the violation, together with the actual costs of the action.
10Notwithstanding s. 814.04 (1), a wholesaler or the brewer or brewpub who prevails
11in an action under this paragraph may recover reasonable actual attorney fees
12incurred in the action.
AB40-ASA1, s. 2604hc 13Section 2604hc. 125.33 (12) of the statutes is amended to read:
AB40-ASA1,1082,414 125.33 (12) Providing taste samples on Class "A" premises. Notwithstanding
15s. 125.34 (6) (a), with the consent of the Class "A" licensee, a brewer may provide, free
16of charge, on Class "A" premises, taste samples of fermented malt beverages to any
17person who has attained the legal drinking age for consumption on the premises
18during hours in which the Class "A" licensee is authorized under s. 125.25 (1) to
19provide taste samples or, if more restrictive, only during hours established by
20ordinance by a municipality under s. 125.32 (3) (d). The provision of taste samples
21under this subsection shall be subject to the same limitations that apply to taste
22samples provided by a Class "A" licensee under s. 125.25 (1). No brewer may provide
23as taste samples under this subsection any fermented malt beverages that the
24brewer did not purchase from the Class "A" licensee on whose premises the taste
25samples are provided. A brewer may provide taste samples under this subsection

1through an individual representing the brewer who is hired by the brewer and who
2is not employed by or an agent of a wholesaler other than, if the brewer holds a
3wholesale license, the brewer
. All provisions of this subsection that apply to a brewer
4apply equally to any individual representing a brewer.
AB40-ASA1, s. 2604he 5Section 2604he. 125.33 (13) of the statutes is created to read:
AB40-ASA1,1082,146 125.33 (13) Wholesalers' source of supply. No wholesaler may purchase
7fermented malt beverages for resale unless the wholesaler purchases them either
8from the primary source of supply for the brand of fermented malt beverages sought
9to be sold or from a wholesaler within this state that holds a permit issued under s.
10125.28. No wholesaler may sell fermented malt beverages purchased by the
11wholesaler to any other licensee or permittee under this chapter if the fermented
12malt beverages have not been purchased by the wholesaler from the primary source
13of supply or from a wholesaler within the state holding a permit issued under s.
14125.28.
AB40-ASA1, s. 2604hg 15Section 2604hg. 125.34 (1) (g) of the statutes is amended to read:
AB40-ASA1,1082,1816 125.34 (1) (g) "Wholesaler" means a licensee permittee under s. 125.28 and
17includes a brewer or out-of-state shipper that holds a wholesaler's license under s.
18125.28
.
AB40-ASA1, s. 2604hk 19Section 2604hk. 125.34 (2) (a) of the statutes is renumbered 125.34 (2) and
20amended to read:
AB40-ASA1,1083,821 125.34 (2) Except as provided in sub. (6) (b) and s. ss. 125.29 (3m) (b) and (c),
22125.295 (1) (e) and (g), and 125.30 (4), no fermented malt beverages may be sold,
23transported, or delivered to a retailer unless, prior to such sale, transport, or delivery,
24the fermented malt beverages are first unloaded at, physically at rest at, and only
25then
distributed from a wholesaler's warehouse premises covered by both a

1wholesaler's license permit issued under s. 125.28 and an alcohol beverage
2warehouse permit issued under s. 125.19, which premises shall be in this state and
3shall be a physically separate location from any retail premises or brewery premises
.
4This paragraph does not apply to a wholesaler issued a wholesaler's license permit
5under s. 125.28 (1) (b) with respect to fermented malt beverages transported and
6delivered from a warehouse in an adjoining state unless the wholesaler's warehouse
7in the adjoining state is located on premises in the adjoining state used for the
8manufacture of fermented malt beverages.
AB40-ASA1, s. 2604hm 9Section 2604hm. 125.34 (2) (bg), (bm) and (c) of the statutes are repealed.
AB40-ASA1, s. 2604ho 10Section 2604ho. 125.34 (3) (a) 1. of the statutes is amended to read:
AB40-ASA1,1083,1711 125.34 (3) (a) 1. Subject to subd. 3., a A wholesaler may not sell, transport, or
12deliver any brand of fermented malt beverages unless the wholesaler has entered
13into a written agreement with the brewer, brewpub, or out-of-state shipper
14supplying the brand that grants to the wholesaler distribution rights for the brand
15and identifies the designated sales territory for which such distribution rights are
16granted, including the precise geographical area comprising the designated sales
17territory.
AB40-ASA1, s. 2604hq 18Section 2604hq. 125.34 (3) (a) 3. of the statutes is repealed.
AB40-ASA1, s. 2604hs 19Section 2604hs. 125.34 (4) (a) of the statutes is amended to read:
AB40-ASA1,1084,620 125.34 (4) (a) Any retailer located outside the wholesaler's designated sales
21territory for the brand. This paragraph does not apply if another wholesaler that has
22been granted distribution rights for the brand in the designated sales territory where
23the sale, transportation, or delivery occurs is unable to service this designated sales
24territory and the brewer, brewpub, or out-of-state shipper granting distribution
25rights has, notwithstanding sub. (3) (a), given consent for the sale, transportation,

1or delivery, which consent shall be limited to the time period that another wholesaler
2is unable to service this designated sales territory. This paragraph does not apply if
3the wholesaler is also a brewer and another wholesaler to whom this brewer has
4granted distribution rights for the brand in the designated sales territory where the
5sale, transportation, or delivery occurs has, notwithstanding sub. (3) (a), given
6consent for the sale, transportation, or delivery or refused to service this territory.
AB40-ASA1, s. 2604jc 7Section 2604jc. 125.34 (5) of the statutes is amended to read:
AB40-ASA1,1084,148 125.34 (5) Except as provided in sub. (6) (b) and s. ss. 125.29 (3m) (b) and (c),
9125.295 (1) (e) and (g), and 125.30 (4), deliveries of fermented malt beverages to
10retailers may be made only by wholesalers and shall be made to retailers only at their
11retail premises. No retailer may transport fermented malt beverages from one retail
12premises to another retail premises for purposes of selling the fermented malt
13beverages at the other retail premises unless both retail premises are operated by
14a brewer or brewpub holding the retail licenses.
AB40-ASA1, s. 2604je 15Section 2604je. 125.34 (6) (a) of the statutes is renumbered 125.34 (6) and
16amended to read:
AB40-ASA1,1084,2117 125.34 (6) Except as provided in pars. (b) and (c) and ss. 125.06 (1) and 125.31
18(1) and (3)
ss. 125.29 (3), (3m) (b) and (c) and 125.30 (4), a brewer or out-of-state
19shipper may sell, transport, and deliver fermented malt beverages only to a
20wholesaler, which may be the brewer or out-of-state shipper itself if, in its activities
21as a wholesaler, it complies with the requirements under subs. (2) to (5)
.
AB40-ASA1, s. 2604jg 22Section 2604jg. 125.34 (6) (b) of the statutes is repealed.
AB40-ASA1, s. 2604ji 23Section 2604ji. 125.34 (6) (c) of the statutes is repealed.
AB40-ASA1, s. 2604k 24Section 2604k. 125.68 (4) (c) 4. of the statutes is amended to read:
AB40-ASA1,1085,6
1125.68 (4) (c) 4. Hotels and restaurants the principal business of which is the
2furnishing of food, drinks or lodging to patrons, bowling centers, movie theaters,
3indoor horseshoe-pitching facilities, curling clubs, golf courses and golf clubhouses
4may remain open for the conduct of their regular business but may not sell
5intoxicating liquor during the closing hours under subd. 1. or, with respect to the sale
6of intoxicating liquor authorized under s. 125.51 (3r) (a), under subd. 3.
AB40-ASA1, s. 2605 7Section 2605. 132.001 (1m) of the statutes is created to read:
AB40-ASA1,1085,88 132.001 (1m) "Department" means the department of financial institutions.
AB40-ASA1, s. 2606 9Section 2606. 132.01 (1) of the statutes is amended to read:
AB40-ASA1,1086,810 132.01 (1) Any person, firm, partnership, corporation, association, or union of
11workingmen, which has heretofore adopted or used or shall hereafter adopt or use
12any mark for the purpose of designating, making known, or distinguishing any
13goods, wares, merchandise, service, business, or other product of labor or
14manufacture as having been made, manufactured, produced, prepared, packed, or
15put on sale by such person, firm, partnership, corporation, association, or union of
16workingmen, or by a member or members thereof, he, she, or they, if residents of this
17or any other state of the United States, and such foreign corporations as may have
18been duly licensed to transact business in the state of Wisconsin, may file an original,
19a copy, or photographs, or cuts with specifications of the same for record in the office
20of the secretary of state
with the department, by leaving 2 such originals, copies,
21photographs, or cuts with specifications, the same being counterparts, facsimiles, or
22drawings thereof, with said secretary the department and by filing therewith a
23sworn statement, in such form as may be prescribed by the secretary of state
24department, specifying the name of the person, firm, partnership, corporation,
25association, or union of workingmen, on whose behalf such mark is to be filed, the

1class of merchandise and a separate description of the goods to which the same has
2been or is intended to be appropriated, the residence, location, or place of business
3of such party, that the party, on whose behalf such mark is to be filed, has the right
4to the use of the same, and that no other person, or persons, firm, partnership,
5corporation, association, or union of workingmen has such right either in the
6identical form or in any such near resemblance thereto as may be calculated to
7deceive, and that the originals, copies, photographs, or cuts, counterparts,
8facsimiles, or drawings filed therewith are correct.
AB40-ASA1, s. 2607 9Section 2607. 132.01 (3) of the statutes is amended to read:
AB40-ASA1,1086,1110 132.01 (3) For an original or renewal registration, or the recording of an
11assignment, there shall be paid to the secretary of state department the fee of $15.
AB40-ASA1, s. 2608 12Section 2608. 132.01 (5) of the statutes is amended to read:
AB40-ASA1,1086,1513 132.01 (5) The secretary of state department may not register any mark which
14consists of or comprises a replica or simulation of the flag, coat of arms, or insignia
15of the United States of America, or of any state or municipality or any foreign nation.
AB40-ASA1, s. 2609 16Section 2609. 132.01 (6) of the statutes is amended to read:
AB40-ASA1,1086,2217 132.01 (6) (a) A registration recorded or renewed under this section or s. 132.04
18or 132.11 before May 1, 1990, is effective for 20 years. A registration may be renewed
19on or after May 1, 1990, for 10-year periods upon application to the secretary of state
20department and payment of the same fee required for a registration. Application for
21renewal shall be made within 6 months before the expiration of the 20-year
22registration period or 10-year renewal period specified in this paragraph.
AB40-ASA1,1087,223 (b) A registration recorded under this section or s. 132.04 or 132.11 on or after
24May 1, 1990, is effective for 10 years. A registration may be renewed for 10-year
25periods upon application to the secretary of state department and payment of the

1same fee required for a registration. Application for renewal shall be made within
26 months before the expiration of the 10-year period specified in this paragraph.
AB40-ASA1, s. 2610 3Section 2610. 132.01 (7) (intro.) of the statutes is amended to read:
AB40-ASA1,1087,54 132.01 (7) (intro.) The secretary of state department shall do all of the
5following:
AB40-ASA1, s. 2611 6Section 2611. 132.01 (7) (b) of the statutes is amended to read:
AB40-ASA1,1087,97 132.01 (7) (b) Cancel from his or her register a registration of a mark under this
8section upon the request of the registrant of the mark. The secretary of state
9department may not charge a fee for canceling a registration under this paragraph.
AB40-ASA1, s. 2612 10Section 2612. 132.01 (8) of the statutes is amended to read:
AB40-ASA1,1087,2011 132.01 (8) Any person, firm, partnership, corporation, association or union who
12claims a right to the use of subject matter conflicting with any registration by another
13may bring action against such other in the circuit court for the county in which such
14other resides, or in the circuit court for Dane County, and in any such action the right
15to the use and registration of such subject matter shall be determined as between the
16parties, and registration shall be granted or withheld or canceled by the secretary
17of state
department in accordance with the final judgment in any such action.
18Nonuser for a period of at least 2 years continuing to the date of commencement of
19any action in which abandonment is in issue shall be prima facie evidence of
20abandonment to the extent of such nonuser.
AB40-ASA1, s. 2613 21Section 2613. 132.01 (9) of the statutes is amended to read:
AB40-ASA1,1088,522 132.01 (9) Title to any registration hereunder shall pass to any person, firm or
23corporation succeeding to the registrant's business to which such registration
24pertains. Written assignments of any such registration from a registrant to such a
25successor may be filed with and shall be recorded by the secretary of state

1department upon payment of the fee specified in sub. (3). When such assignment is
2recorded, a new registration shall be entered in the name of the assignee, and on such
3registration and any subsequent certificates or registration of an assigned
4registration the secretary of state department shall show the previous ownership
5and dates of assignment thereof.
AB40-ASA1, s. 2614 6Section 2614. 132.031 of the statutes is amended to read:
AB40-ASA1,1088,14 7132.031 Certificate; evidence. The secretary of state department shall
8deliver to the person, corporation, association or union so filing or causing to be filed
9any such mark, or any assignment of such subject matter previously registered, or
10to any person, corporation, association or union renewing a registration, as many
11duly attested certificates of the registration or renewal of the same as may be desired.
12Any such certificate shall, in all suits and prosecutions arising out of or depending
13upon any rights claimed under such mark, be prima facie evidence of the adoption
14thereof and of the facts prerequisite to registrations thereof as required by s. 132.01.
AB40-ASA1, s. 2615 15Section 2615. 132.04 (1) of the statutes is amended to read:
AB40-ASA1,1089,416 132.04 (1) Any person who is the owner of cans, tubs, firkins, boxes, bottles,
17casks, barrels, kegs, cartons, tanks, fountains, vessels or containers with his or her
18names, brands, designs, trademarks, devices or other marks of ownership stamped,
19impressed, labeled, blown in or otherwise marked thereon, may file with the
20secretary of state department and record with the register of deeds of any county in
21which the person has his or her principal place of business, a written statement or
22description verified by affidavit of the owner or his or her agent, of the names, brands,
23designs, trademarks, devices or other marks of ownership used by him or her, and
24of the articles upon which they are used, or if the principal place of business is outside
25the state, then a written statement or verified description may be recorded with the

1register of deeds of any county. The statement shall be published as a class 3 notice,
2under ch. 985, in the county, and a copy of the publication, proved as provided in s.
3985.12, shall also be filed with the secretary of state department and recorded with
4the register of deeds.
AB40-ASA1, s. 2616 5Section 2616. 132.04 (2) of the statutes is amended to read:
AB40-ASA1,1089,166 132.04 (2) All such written statements or descriptions and all such certificates
7of publication so filed or recorded shall be subject at all reasonable hours to public
8inspection. The secretary of state department and the register of deeds shall deliver
9to all applicants certified copies of all such written statements or descriptions or
10names, brands, designs, trademarks, devices, or other marks of ownership and of all
11certificates of publication filed or recorded with them and such certified copies shall
12be admissible in evidence in all prosecutions under ss. 132.04 to 132.08, and shall be
13prima facie evidence that this section has been complied with, and of the title of the
14owner named therein to the property upon which the name, brand, design,
15trademark, device, or other marks of ownership of the owner appear as described
16therein.
AB40-ASA1, s. 2617 17Section 2617. 132.04 (3) of the statutes is amended to read:
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