LRB-2095/1
ARG:lmk:nwn
2007 - 2008 LEGISLATURE
August 27, 2007 - Introduced by Senator Plale, cosponsored by Representative
Richards. Referred to Committee on Transportation, Tourism and Insurance.
SB255,1,2
1An Act relating to: directional highway signs for lakefront attractions in the
2city of Milwaukee.
Analysis by the Legislative Reference Bureau
Under current law, the Department of Transportation (DOT) erects
tourist-oriented directional signs to assist motorists traveling along highways.
Tourist-oriented directional signs provide identification of and directional
information for tourist-related businesses, services, or activities, which derive the
majority of their income or visitors during the normal business season from motorists
not residing in the immediate area where the business, service, or activity is located.
This bill requires DOT, after consultation with the Milwaukee Art Museum and
upon receiving an application and applicable fees, to erect a total of eight
tourist-oriented directional signs related to downtown lakefront attractions in the
city of Milwaukee. Four of these signs must display the word "lakefront" and a logo
adopted by the city of Milwaukee and the remaining four signs must display the
name and logo of certain lakefront attractions.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB255,2,16
1(1)
Tourist-oriented directional signs for lakefront attractions in the city
2of Milwaukee. Notwithstanding the eligibility criteria established under section
386.196 of the statutes, the department of transportation, after consultation with the
4Milwaukee Art Museum and upon application and payment of fees ordinarily
5required for the erection of tourist-oriented directional signs, shall erect a total of
68 signs meeting the specifications under section 86.196 of the statutes, and rules
7promulgated under that section, on I 94, I 794, and I 43/94 in the city of Milwaukee.
8Each sign shall be located along the highway on one side only, viewable from the
9lanes for traveling in the direction of the downtown lakefront of the city of
10Milwaukee. Two signs shall be located along I 94, 2 signs shall be located along I 794,
11and 4 signs shall be located along I 43/94. The 4 signs that are located farthest from
12the downtown lakefront of the city of Milwaukee shall display the word "lakefront"
13and the Calatrava logo adopted by the city of Milwaukee as its cultural icon. The
14remaining 4 signs shall each display the name and logo of all of the following
15lakefront attractions and shall be located at or near appropriate exit ramps in
16proximity to these lakefront attractions:
SB255,2,1717
(a) The Milwaukee Art Museum.
SB255,2,1818
(b) The Betty Brinn Children's Museum.
SB255,2,1919
(c) Discovery World-Pier Wisconsin.
SB255,2,2020
(d) Summerfest-Lakeshore State Park.
SB255,2,2121
(e) The War Memorial Center.
SB255,2,2222
(f) McKinley Marina.
