LRB-3718/1
CTS:bjk:rs
2007 - 2008 LEGISLATURE
March 11, 2008 - Introduced by Representatives Staskunas, Sinicki, Berceau and
Albers, cosponsored by Senator Plale. Referred to Committee on Consumer
Protection and Personal Privacy.
AB955,1,2 1An Act to create 100.55 of the statutes; relating to: regulating commercial
2ticket resellers and providing a penalty.
Analysis by the Legislative Reference Bureau
This bill regulates commercial ticket resellers (resellers), defined in the bill as
persons who buy tickets to cultural or athletic events for the purpose selling the
tickets to others.
Under the bill, the Department of Agriculture, Trade and Consumer Protection
(DATCP) must grant a reseller's license to a person who submits an application, pays
a $500 fee, and provides a written description of the person's policy regarding
refunds. A reseller's license must be renewed after one year.
The bill requires a licensed reseller to give a refund to a ticket purchaser if the
event is canceled, if the purchaser is denied admission to the event, or if the ticket
does not conform to a representation made about the ticket by the reseller. A licensed
reseller must also maintain a permanent business office in this state, display the
refund requirements under the bill at sales locations and Internet Web sites operated
by the reseller, and post a $25,000 bond or other surety with DATCP. The bill
prohibits a reseller from acquiring more than 5 percent of the tickets to a single
event, using intimidation to buy tickets, and obtaining tickets using software
intended to circumvent limits on ticket purchases.
DATCP may revoke, deny, suspend, or limit the license of a reseller who violates
the provisions of the bill. Also, DATCP may commence an action against a person
who violates the provisions of the bill to recover a forfeiture not more than $500 for
each violation.

For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB955, s. 1 1Section 1. 100.55 of the statutes is created to read:
AB955,2,2 2100.55 Commercial ticket resellers. (1) Definitions. In this section:
AB955,2,43 (a) "Commercial ticket reselling" means selling a ticket to an event by a person
4who purchased the ticket for the purpose of selling the ticket to another.
AB955,2,65 (b) "Event" means a cultural or athletic attraction for which a ticket is required
6for admission, unless all tickets to the attraction are provided free of charge.
AB955,2,9 7(2) Licensure. (a) No person may engage in commercial ticket reselling to a
8customer in this state unless the person has been granted a commercial ticket
9reseller license by the department.
AB955,2,1110 (b) The department shall grant a commercial ticket reseller license to a person
11who does all of the following:
AB955,2,1312 1. Submits to the department a license application on a form approved by the
13department.
AB955,2,1414 2. Pays the department a $500 fee.
AB955,2,1615 3. Provides to the department a written description of the person's policy
16regarding refunds that is satisfactory to the department.
AB955,2,1817 (c) A license granted under par. (b) shall expire one year after the date on which
18the department granted the license.
AB955,2,2019 (d) The department shall renew a commercial ticket reseller license held by a
20commercial ticket reseller who does all of the following:
AB955,3,2
11. Submits to the department a renewal application on a form approved by the
2department.
AB955,3,33 2. Pays the department a $500 fee.
AB955,3,5 4(3) Requirements. A person who holds a commercial ticket reseller license
5shall do all of the following:
AB955,3,66 (a) Refund the amount paid by a ticket purchaser if any of the following apply:
AB955,3,77 1. The event for which the ticket grants admission is canceled.
AB955,3,98 2. The ticket purchaser is denied admission to the event for which the ticket
9grants admission, if the ticket purchaser is not responsible for the denial.
AB955,3,1110 3. The ticket does not conform to a representation about the ticket made by the
11commercial ticket reseller or by an agent of the commercial ticket reseller.
AB955,3,1212 (b) Maintain a permanent business office in this state.
AB955,3,1413 (c) Prominently display the requirements under par. (a) at each Internet Web
14site or physical sales location operated by the commercial ticket reseller.
AB955,3,1715 (d) Post a bond or other surety with the department of $25,000 to guarantee
16that the commercial ticket reseller will comply with this section and will not commit
17fraud.
AB955,3,19 18(4) Prohibitions. No person who holds a commercial ticket reseller license may
19do any of the following:
AB955,3,2020 (a) Acquire more than 5 percent of the tickets to a single event.
AB955,3,2121 (b) Use intimidation to buy a ticket to an event.
AB955,3,2322 (c) Obtain tickets to an event by using computer software intended to
23circumvent limits on ticket purchases imposed by a ticket seller.
AB955,3,25 24(5) Penalties. (a) The department may revoke, deny, or limit a commercial
25ticket reseller license held by a person who violates this section.
AB955,4,3
1(b) The department may commerce an action against a person who violates this
2section for permanent or temporary injunctive relief, for a forfeiture not to exceed
3$500 for each violation of this section, or both.
AB955,4,44 (End)
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