LRB-1382/1
PEN:mfd:km
1997 - 1998 LEGISLATURE
April 23, 1997 - Introduced by Senators Shibilski, Fitzgerald, Breske, Panzer,
Clausing, Buettner and
Welch, cosponsored by Representatives Gunderson,
Meyer, Musser, Porter, Turner, Freese, Hanson, Ott, Seratti, Gronemus,
Kreibich, Ryba, Walker and Handrick. Referred to Committee on Labor,
Transportation and Financial Institutions.
SB180,1,3
1An Act to amend 84.02 (5) (a); and
to create 20.395 (1) (gh), 25.40 (1) (a) 13. and
284.02 (5) (am) of the statutes;
relating to: the sale of advertising space in folded
3highway maps, the sale of highway service maps and making an appropriation.
Analysis by the Legislative Reference Bureau
Current law requires the department of transportation (DOT) to publish
highway service maps, which show the state trunk highway system and other main
highways and features of this state, and to sell the maps for a price not less than the
cost of producing them. Current law also requires DOT to publish folded versions
of the maps for free distribution to the public.
This bill allows DOT to sell commercial advertising space in the folded highway
maps. Such advertisements must be consistent with the goals, purposes and
functions of DOT and of the department of tourism and may not include political
advertisements. The bill directs that all profits from the sale of advertising space be
used to supplement funding for the specialized transportation assistance program,
which provides financial assistance to counties providing transportation services for
elderly and disabled persons. The bill also eliminates the prohibition against selling
highway service maps at a price below the cost of producing them.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB180, s. 1
1Section
1. 20.395 (1) (gh) of the statutes is created to read:
SB180,2,72
20.395
(1) (gh)
Folded highway service maps, state funds. From the general
3fund, all moneys received from the sale of advertising space under s. 84.02 (5) (am),
4for the purpose of specialized transportation assistance for the elderly and disabled
5under s. 85.21. No moneys may be encumbered from the appropriation account
6under this paragraph for any fiscal year unless all of the moneys from the
7appropriation under par. (cr) are first encumbered for that fiscal year.
SB180, s. 2
8Section
2. 25.40 (1) (a) 13. of the statutes is created to read:
SB180,2,109
25.40
(1) (a) 13. Revenues collected under s. 84.02 (5) (am) that are deposited
10in the general fund and credited to the appropriation account under s. 20.395 (1) (gh).
SB180, s. 3
11Section
3. 84.02 (5) (a) of the statutes is amended to read:
SB180,2,2112
84.02
(5) (a) As often as it deems necessary, the department shall publish
13highway service maps showing the state trunk highway system and such other main
14highways and other features as may seem desirable. Such highway service maps
15shall be sold by the department at a price to be fixed by
it, which shall be not less than
16cost the department. The department may permit the use of the base plates for other
17maps and publications in consideration of a fair fee for such use. The department
18shall make and publish or duplicate such highway service maps as are required for
19its use, and shall publish folded highway maps of Wisconsin for free distribution to
20the public. The department shall ensure that the folded highway maps bear
21information regarding the requirements of s. 347.48 (4).
SB180, s. 4
22Section
4. 84.02 (5) (am) of the statutes is created to read:
SB180,3,423
84.02
(5) (am) The department may sell commercial advertising space in folded
24highway maps produced under par. (a). Such advertisements shall be consistent
25with the goals, purposes and functions of the department and of the department of
1tourism and may not include political advertisements. All moneys received from the
2sale of advertising space under this paragraph, after deducting the costs of producing
3and publishing the folded highway maps, shall be credited to the appropriation
4account under s. 20.395 (1) (gh).
